This poster began life as a beauty spread in a product model brochure. I fleshed it out as a standalone piece and presented it to the client for a li’l surprise-and-delight.
More than ever, people want to know where their food comes from. This video tells the story of a family-owned-and-operated cattle ranch in Canyon, TX. Stories like this help increase consumer confidence through transparency and authenticity.
My creative partner and I made these posters for his friend’s boxing gym in Lawrence, KS. We wanted viewers to know they’d be so close to the action, they’d almost feel like they were in the ring. We had no budget for photography, so we smashed some faces right onto a scanner bed and got the imagery we needed.
My aircraft client offered in-cabin smart device connectivity. That’s a unique differentiator in their category. But they weren’t touting that innovation enough in their advertising. So I created this branded name and logo for them while working on another project. I always try to go beyond the assignment and solve problems when I see them.
Chomp is a digital platform that lets users search for nearby food trucks. It also helps food truck vendors find the best spots to set up shop. As part of a team of four, I led the visual design and UX/UI design and worked on the research and content strategy. This app was designed, coded and accepted into the App Store with no delays in under five months.
I love using design and advertising to support my community. I read an article about the Kansas Food Bank’s need for these specific non-perishable food items. So my creative partner and I developed this concept and approached the food bank. Within a few weeks, these ads were executed and running in our local paper. The food bank received the extra donations they needed. And we got a renewed sense of purpose.
INTRUST Bank wanted to reinforce their position as a caring member of our community. Our strategy was to increase positive sentiment by highlighting moments of gratitude. I added the thematic framework of a community mural to bring the visual pastiches together. This gave the spot shape and cohesion, tying the story together visually and providing a fun payoff.
The window for early learning closes quickly on preschoolers. So parents and caregivers need to introduce kids to reading and rhyming before it’s too late. That simple truth is what informed this creative concept. I’m so proud to have worked on this campaign. Changing lives while making great work — it doesn’t get better than that.
Broadcast, a mobile-first web design, billboards and social completed this statewide campaign.
CREATIVE DIRECTION: I guided the creation of this ADDY award-winning cookbook. It celebrated Latinx family legacies told through personal stories and authentic family recipes.
I’ll take any excuse to make fun, dimensional papercraft pieces like this. When March Madness came to town, we helped the NCAA promote it in local restaurants and bars. We created all the typical fare like coasters and posters. But I wanted to push it and make something unique and interactive. Something that would be a fun time killer for patrons waiting on their food and drinks. After a few hours of sketching and folding, this little game was born.
Here’s another example where I approached a non-profit client with an idea to support them. Diversity Kansas was holding a Walk for Unity event and, being biracial myself, I wanted to help. So I made them this poster. The visual metaphor shows folks from different walks of life standing together. We printed up a bunch of posters and supporting collateral to spread the word. It helped them increase both their visibility and their turnout.
CREATIVE DIRECTION: I helped the creative team concept, present and execute this cool and smart piece. Our client asked for a booklet to help Kansas families make reading and literacy a part of their lives. We proposed creating a narrative children’s story book to entertain as well as educate. I guided the team’s work every step of the way as they scripted, illustrated and designed. The result? Two Gold ADDYs. A delighted client. And a successful distribution of printed and digital books to Kansas families.
I led the creation of these immersive 360-degree and virtual reality farm-to-fork experiences. They helped bring transparency in an age when consumers want to know where their food is coming from. And they demonstrated Cargill’s industry-wide commitment to responsible food production.
Experiences covered the entire supply chain, including cattle ranches, turkey barns, egg hatcheries, canola fields, test kitchens and processing facilities.