Cessna :: Business Jet Launch Campaign

Concepts that emphasize the ease of globe trotting from one continent to another with no stops - all thanks to this rad new business jet from Cessna. See the website in action or watch the video.

Details

My Role :: Concept, visual design

Outcomes :: We generated a lot of industry buzz at the time of the product's unveiling and helped Cessna convert that interest into multiple sales commitments. (And when you're talking about a $26 million price tag, every sales commitment you get is a huge deal.) In addition to our client's success, this was one of the featured campaigns that helped my agency win the title of Ad Age's 2013 Small Agency of the Year, Midwest Region.