These ads promoted the Kansas Food Bank at a time when they were trying to increase donations for three specific foods: cereal, peanut butter and sealed snacks. Some underprivileged kids only get one significant meal a day: the one served at school Monday through Friday. The Kansas Food Bank found out that these kids would basically have nothing to eat over the weekend, so we helped them drum up some donations for these easy-to-prepare, kid-friendly foods.
My Role :: Concept, Visual design, photo retouch
Outcomes :: We helped feed hundreds of needy children. I can't think of a better outcome than that, for ANY project.