NCAA :: March Madness Promotion

We got Wichita hyped up for hosting the Women's NCAA tournament by creating a series of small, engaging tactics: Custom table tents in area bars and restaurants with perfs and pop-ups for a low-fi/high-stakes game experience, coasters that served double duty as an augmented reality b-ball game (freeware, not our handiwork) and backboards that transformed lowly on-campus trash cans into basketball nets and de facto adverts.

Details

My Role :: Concepts, visual design, logistics

Outcomes :: The client saw a big spike in ticket sales over the previous year.