When I go about designing an experience or interface, I start with a lot of research and preparation to understand the user and their pain points. Things like stakeholder interviews. User personas. Card sorts. Competitive and comparative audits. Then I take all that good stuff and create sketches and paper prototypes for preliminary user testing. This leads to low-fi comps (built with interaction simulation tools like Flinto), design iterations, more testing and feedback, and eventually a good hi-fi MVP to throw out into the wild...which is when the REAL feedback loop begins.
My Role :: Research, sketches, prototypes, design
Outcomes :: This process helps me to understand my user and design for their actual needs, not my biased assumptions.