Social series for Photoshop’s 25th anniversary. Photoshop’s been a part of my life since I pirated my first copy in high school (shhh!), so I was beyond honored to work on this campaign.
Poster for Piper’s M-Class series. In addition to writing the headline, I art-directed the photo shoot — even pulling down the plane's tail to simulate loft while my photog/retoucher snapped away.
Launch campaign for Cessna’s Citation Longitude, a long-range jet that closes the distance between countries, businesses, and world leaders. The ad concept came to me in a dream. I woke up at 3 a.m. and sketched it out, confirmed in the morning that it wasn't insane, and sold it through to the client by week’s end.
New biz mode brings out the best in me. For Bose, I created the big, overarching theme that helped our team win the pitch and secure a $1 mil+ annual retainer. I also made this li'l interactive banner ad that lets you turn a loud roar into a quiet purr — just like Bose's noise-canceling headsets do. No element is too big or too small for me to tackle with gusto!
One of my specialties is simplifying (and humanizing) complex stories for technical industries. Here, I embraced the acronym-filled world of aviation to let operators know that Spirit removes AOGs (aircraft on ground) with OEM-quality parts and maintenance.
We found that many millennials skipped Friday night art crawls to watch TV instead. By leveraging this cultural tension, we got these folks off the couch and into the gallery.
The window for early learning closes quickly on preschoolers. So parents need to get their children reading fast. Outdoor, social, a mobile-first website, and an interactive children’s book completed this statewide literacy campaign.
From wireframing to brand messaging, this baby had it all. We defined the Berkshire Hathaway HomeServices brand's positioning, character, and messaging strategy for its entire digital presence. I hope we made Mr. Buffett proud.
Social tiles for Genesee Cream Ale — made from a decades-old recipe to taste richer than light beer without being heavy like dark beer.
We brewed up this pitch for business leaders and office managers: Coffee powers people. People power business. And better coffee boosts both employee morale and productivity. So ditch the Folgers and give your staff the good stuff.
This headline appeared in AA's in-flight magazine, American Way (RIP). I was particularly proud that I spelled “flotation” correctly on the first go.
Coming from a Kansas ranching family, I firmly believe that Kansas beef can’t be beat. But Texas sure comes close. I storyboarded, art directed, conducted the interviews, and supervised the editing of this Texas-sized video for Cargill, Texas Cattle Ranchers, and United Supermarkets.
Cargill and McDonald’s wanted to show their commitment to food production. So we created a series of immersive 360° videos and VR experiences to tell their sustainability story with full transparency. These videos covered the entire supply chain, including cattle ranches, poultry barns, egg hatcheries, canola fields, test kitchens, and processing facilities.
